This is a question we’re often asked. The answer is pretty simple really! Our goal was always to be ‘design led’ and hopefully to design in an intelligent manner! The fact that there were 7 ‘founding fathers’ of the brand led us to combine both ideas into 7iDP…7 Intelligent Design Protection.
If deciding on a name was the easy part – the execution of our concepts has been somewhat more challenging. All 7 of us have our own ideas and concepts gathered over years working on MTB protection, after numerous hours of debate/testing/redesign/setbacks thoughts, concepts ideals converged into a unanimous conclusion as to what was required to make great protection.